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Super Laces: Master The Power To Tie

Project by 
Adam Selzer
Project Year 
2012
Super Laces reframes the shoelace tying experience into an exciting superhero training ground where kids master new superpowers as they learn to tie their shoelaces. The lace itself is embedded with magnets and color matching activities that support their skill development and comes to life in a superhero story about saving the world. If you’re reading this, you probably can already tie your shoelaces. But for small children, shoelace tying is a confusing skill to learn-- and it’s a surprisingly difficult thing for parents to teach! Kids quickly lose interest and parents quickly become frustrated. With Super Laces, learning to tie your shoelaces just became really, really fun. Superhero mask included.