Skip to content Skip to navigation

Photo-closeup of Education buildings on campus

Resources and guidelines for GSE visual communication

These resources and guidelines were designed to help the GSE community effectively and consistently use GSE visuals in communication. For complete information on Stanford emblems, branding, color, typography, web design, and more, please visit the Stanford Identity Toolkit.

I want to...

GSE Brand

Learn more about the GSE brand and vision and how to apply them to your unit, center, or program.

GSE Signature

The Stanford GSE signature is the primary emblem of the GSE. Get downloads and use guidelines here.

Vision Branding

Find out more about the visual expressions of our message and how to use them effectively.

Color and Typography

Colors

Below is the primary color palette for the Stanford Graduate School of Education. Use HEX and RGB for onscreen, Pantone and CMYK for print. For more information on how to use colors, and for additional color palettes, please visit the color page of the Stanford Identity Toolkit.

Black

RGB: 46,45,41

Hex: #2e2d29

CMYK: 0,0,0,100

Cardinal Red

RGB: 140,21,21

Hex: #8c1515

CMYK: 0,100,65,34

Education Blue

RGB: 173, 207, 226

HEX: #ADCFE2

CMYK: 31, 9, 5, 0

Light Gray

RGB: 228, 228, 227

HEX: #E4E4E3

CMYK: 0/0/0/10

Fonts

We recommend three fonts for use in Stanford communication: Source Sans Pro, Source Serif Pro, and Crimson Text.

For more information and guidelines for installing fonts on your computer, please visit the Stanford Identity page on typography.

Source Sans Pro


Source Sans Pro is Stanford’s primary sans serif font and should be used in print, web, and social media communications. Though Source Sans Pro is used in the GSE signature with the Stanford wordmark, treat the signature itself as artwork, as it cannot be accurately reproduced by using a font.

Source Sans Pro Semibold

Source Sans Pro Regular

Source Sans Pro Italic

Source Sans Pro Light

Source Serif Pro


Source Serif Pro is Stanford’s primary serif font and should be used in headlines and body copy, and as the primary serif font in web and social media communications.

Source Serif Pro Semibold

Source Serif Pro Regular

Crimson Text


Crimson Text is a secondary serif font, and can be used for headlines in print communications.

Crimson Semibold

Crimson

Crimson Italic

Crimson Semibold italic

Back to the Top