Resources and guidelines for GSE visual communication
These resources and guidelines were designed to help the GSE community effectively and consistently use GSE visuals in communication. For complete information on Stanford emblems, branding, color, typography, web design, and more, please visit the Stanford Identity Toolkit.
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GSE Brand
Learn more about the GSE brand and vision and how to apply them to your unit, center, or program.
GSE Signature
The Stanford GSE signature is the primary emblem of the GSE. Get downloads and use guidelines here.
Vision Branding
Find out more about the visual expressions of our message and how to use them effectively.
Color and Typography
Colors
Below is the primary color palette for the Stanford Graduate School of Education. Use HEX and RGB for onscreen, Pantone, and CMYK for print. For more information on how to use colors, and for additional color palettes, please visit the color page of the Stanford Identity Toolkit.
Black
RGB: 46,45,41
Hex: #2e2d29
CMYK: 0,0,0,100
Cardinal Red
RGB: 140,21,21
Hex: #8c1515
CMYK: 0,100,65,34
Education Blue
RGB: 173, 207, 226
HEX: #ADCFE2
CMYK: 31, 9, 5, 0
Light Gray
RGB: 228, 228, 227
HEX: #E4E4E3
CMYK: 0/0/0/10
Fonts
We recommend three fonts for use in Stanford communication: Source Sans Pro, Source Serif Pro, and Crimson Text.
For more information and guidelines for installing fonts on your computer, please visit the Stanford Identity page on typography.
Source Sans Pro
Source Sans Pro is Stanford’s primary sans serif font and should be used in print, web, and social media communications. Though Source Sans Pro is used in the GSE signature with the Stanford wordmark, treat the signature itself as artwork, as it cannot be accurately reproduced by using a font.
Source Sans Pro Semibold
Source Sans Pro Regular
Source Sans Pro Italic
Source Sans Pro Light
Source Serif Pro
Source Serif Pro is Stanford’s primary serif font and should be used in headlines and body copy, and as the primary serif font in web and social media communications.
Source Serif Pro Semibold
Source Serif Pro Regular
Crimson Text
Crimson Text is a secondary serif font, and can be used for headlines in print communications.
Crimson Semibold
Crimson
Crimson Italic
Crimson Semibold italic
