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Vision Elements

The spirit of our school and our plans for the future are captured in our vision and mission. To learn more about the vision and mission, please visit our vision page.

Our identity line is a tagline that expresses the school’s purpose and vision. Used with our signature, the identity line creates recognition and understanding of who we are and what we strive to do. The GSE signature represents our Stanford identity. The identity line is a verbal and visual expression of our message.

Guidelines

We encourage members of the GSE community to use the tagline in all GSE strategic messaging. For templates for print and presentation slides, as well as merchandise applications, please see Applying the Identity.

The tagline has graphic and text options.

Graphic

Improving lives through learning signature (full color)

Two-line text

Improving lives through learning signature (full color two-liner)

One-line text

Improving lives through learning signature (full color one-liner)

Use the version that best supports the design of your communication piece, remembering that the message of the tagline is most important. You can download the elements below.

You can also recreate the text version using the following fonts and colors. For a dark background, use white text.


Colors

Black

RGB: 46,45,41

Hex: #2e2d29

CMYK: 0,0,0,100

Cardinal Red

RGB: 140,21,21

Hex: #8c1515

CMYK: 0,100,65,34

Light Gray

RGB: 228, 228, 227

HEX: E4E4E3

CMYK: 0/0/0/10

Fonts

Source Sans Pro


Source Sans Pro is Stanford’s primary sans serif font and should be used in print, web, and social media communications. Though Source Sans Pro is used in the GSE signature with the Stanford wordmark, treat the signature itself as artwork, as it cannot be accurately reproduced by using a font.

Source Sans Pro Semibold

Source Sans Pro Regular

Source Sans Pro Italic

Source Sans Pro Light

Do

Use the tagline in proximity to the words Stanford Graduate School of Education, to show that the statement refers to the school.

Example email signature

Lock the school’s name, in standard text, with the tagline graphic. When they are presented together, they should complement each other, not compete.

Improving lives through learning signature (full color) with the words Stanford Graduate School of Education below

Use white text on a dark background to maximize contrast.

Improving lives through learning two-liner (white color with red background)
Improving lives through learning signature (white color with dark background)

Don't

Lock any version of the Stanford GSE signature with any version of the tagline.

Improving lives through learning signature next to Stanford Graduate School of Education signature (crossed out_
Improving lives through learning signature above Stanford Graduate School of Education signature (crossed out)

Use the black and red text version on a dark or colored background.

Improving lives through learning signature (full color against yellow background crossed out)
Improving lives through learning signature (white color against light gray background crossed out)

Stretch or distort the tagline graphic.

Improving lives through learning signature (full color skewed crossed out)

Vision element downloads

For print


You can download graphic versions of the vision tagline here, or recreate the text version as described above.

Both EPS and PDF files are vector format, meaning they can be scaled up and down without distortion or loss of resolution.

Improving lives through learning signature (white color against dark background)
Improving lives through learning two-liner (white color against dark background)
Improving lives through learning one-liner (white color against dark background)
Improving lives through learning signature (white color) with Stanford Graduate School of Education below


JPG files have a raster graphic on a white background and no margins.

PNG files have a raster graphic on a transparent background and no margins.

Downloads of both JPG and PNG files include three different sizes of the graphic.

Improving lives through learning signature (white color against dark background)
Improving lives through learning two-liner (white color against dark background)
Improving lives through learning one-liner (white color against dark background)
Improving lives through learning signature (white color) with Stanford Graduate School of Education below
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